As a start-up, you must quickly consider your short-term needs (e.g. bug fixes or logo redesign), but be prepared for the long haul (like publishing the mobile app in the app store or making it visible for your target audience). During development time, you might pivot your solution development. As soon as you get feedback from your first customers, you might add new features, remove existing ones or even completely rebuild your app.
Based on the scope of work to be done, you might need help from different IT professionals, including, but not limited to:
- A designer who creates a pleasant-looking user interface
- One developer during the prototyping stage, 2-4 developers in the final stages, based on target platforms and development time
- A quality assurance engineer to improve code quality
- A project manager and a business analyst to refine requirements and organise smooth teamwork
- Support services to help users with questions and ensure the solution functions well
The work on the app also includes its promotion (marketing activities, SEO, content writing, etc.); this often takes even more effort than development.
All of these activities require time and special skills; hence, start-ups must plan accordingly and decide what they will do and what they plan to get done by other professional (design, coding, SEO, etc.).
How can you find the right people and achieve your goals before you run out of money or motivation? Let’s check out the basic options.
|In-house team||Outstaffing (remote team)||Nearshoring|
-Control over development process
-Retain programmers who are hard to replace
Wider pool of talents, tools and technologies
|-You decide whom you take on board
-Retain control of productivity
-No administration costs
|Outsourcing companies are responsible for the entire project but keep you informed on progress|
|Drawbacks||-Hiring takes time: not every programmer is ready to work in a start-up
administrative costs and taxes
-Extra time for management needed
|-Higher per-hour rates than for outsourcing
-Extra time for team management needed
|-You spend more time on project discussion
-Time sensitive tasks might be an issue
Non-transparent team formation
due to low productiveness and poor management
|More expensive than offshoring due to more talented and better-educated engineers|
|Most suitable per specific projects||-Your project requires unique competencies no one else has
-You have enough money to pay salaries for 6-24 months with no revenue
-You can start monetisation immediately
|Your project works as planned and you want to retain your team because of their expertise||Start a simple project to test customer interest||Start an MVP or develop new features|
For example, your in-house development team falls short on what they previously promised. Most likely, they are overwhelmed with time-sensitive maintenance tasks due to rapid growth. In this case, you can add new people to your team (extra time required to find the right people and get them on board). Or, you can outsource support and maintenance to your remote team and they will be responsible for the whole maintenance process while your in-house team focuses on delivering new features to the market.
Important note. Because start-ups have limited resources, they must invest wisely and find balance between delivery time, costs, quality and location of their team.
Remember: whichever option you choose, you should always keep in mind why you choose that option and make an informed decision based on your initial decision.